As the sole UX designer, I work with project managers to define business and user goals. I analyze existing user problems (via user testing & VOC), propose design solutions, user test to validate solutions, & provide final specs for development on the Evite iOS/ Android mobile apps & website.
Evite is an online invitation service with over 100+ million annual users. The core user groups for Evite are moms with young kids. These users tend to have busy lifestyle and often have to multi-task.
Based on user interviews & user persona, I mapped the user journey of a host planning an event or a party. Based on the user journey mapping, we identified a big user painpoint revolves around host and guest communication.
- Currently, most communications between hosts and guests are separated in multiple communication channels (phone, email, and text messages), making coordination inefficient and time-consuming.
- When there are a lot of coordination between hosts and guests, the conversations can become difficult to keep track of in big groups.
- Evite already has the party guest list and contact information of all guests. Consolidating the communications in Evite allows hosts to coordinate with guests more effectively.
- Built-in party-planning features (such as creating polls, broadcasting messages to individuals, etc.) can greatly facilitate and organize communication.
Results after feature release